Project EVolution Camo Graphics
I went through many different iterations of graphic options before deciding to go with this one. For those that may not know, it's an homage and inspired by the Jon Olsson Camo Audi A4 Avant quattro with an "EV/circuit" twist added.
One of the goals for Project EVolution was to bring awareness to the fact that Volkswagen has entered the EV market. There are many different EVs on the market and a lot of them are easily recognized as an EV, either through futuristic/unique body design (Nissan Leaf, BMW i3, Tesla) or differentiated colors/graphics (BMW ActivE, Fiat 500e, Honda Fit EV). But Volkswagen, decided to go another way... make a fantastic EV but have it look and act just like a regular Golf.
I honestly can't say I agree with this approach. I firmly believe that in today's EV market, we are still at a place where people want to say to the world "hey, look at me, I'm driving an EV". Perhaps in a few years, EV will be commonplace enough to where this changes, but I think for now, especially with an automaker's first foray into the EV space... Volkswagen needed to make a bigger splash. I love the front "C shaped" LED DRLs... but it's just not unique enough.
So with that, I set out to create a unique e-Golf... the "ambassador of Volkswagen's first electric vehicle" if you will. And that was the driving force behind a bold, yet not too crazy approach to making the car stand out on the street, in a parking lot and at auto enthusiasts events.
Volkswagen Accessories, partnering with 3M turned my crude photoshop ideas into reality this week and I could not be happier with the results. It is exactly how I pictured the car to look. Now, onto a few other mods... the car sits a bit too high right? ;-)